Sure, all great CBD companies do the mundane things well – SEO, email marketing, advertising, social media, etc.
More importantly, what do they do to rise above the marketing fray?
Once you start digging into them, here’s what you’ll find:
Their leaders all wear compassion on their sleeves.
They give hope to the hopeless.
Their CBD is like manna from heaven for the sleep-deprived, stressed-out and downright ill among us who increasingly typify life in modern times.
It’s the key difference maker behind a blueprint for how to go from ordinary to extraordinary in a super-fast growth industry.
THE CEO WHO FOUND HELP NOW HELPS OTHERS
Joy Smith’s CBD journey began while carrying books to a refugee camp.
That already says a lot about her compassion for others.
While on that mission, she picked up a vape cigarette suitcase the wrong way and wrenched her shoulder.
Her pain level from that injury eventually grew so much she became desperate for relief.
On top of that, she was already struggling with hormonal issues and hadn’t had a full night’s sleep in over two years.
That’s when her son Gerrid suggested she look into CBD.
And, boy, did she!
First off, she got a full night’s sleep after her first oral use of CBD. Then she got relief from her shoulder pain with a CBD cream.
At that point her story would have been a great testimonial.
For Joy, that was just the beginning.
According to Gerrid, his mother was so inspired by her experience that she went out and bought every CBD product in the city.
It doesn’t take a mind reader to see why. Someone who volunteers to serve at a refugee camp halfway around the world is all about helping others